About coach samer & DNA Fitness Performance
I founded DNA Fitness Performance with one purpose: to guide individuals toward long-lasting, meaningful transformation through personalized, science-based coaching. My journey in the fitness industry spans over 20 years, across two continents, and includes more than 20,000 private training sessions delivered to clients with diverse goals, backgrounds, and abilities.
Throughout my career, I have worked with people from all over the world — from complete beginners taking their first step, to high-performing athletes preparing for extreme challenges. I’ve coached individuals to lose 20, 40, and even over 100 pounds, supported clients in recovering from injuries, and helped others achieve major milestone goals, including finishing marathons, Spartan races, and Ironman events they once believed were out of reach.
Why I Developed This Method
Too many people struggle with generic fitness plans, inconsistent motivation, and programs that don’t consider their lifestyle, limitations, or psychology. I knew that real success required a better system — one that integrates individual assessment, progressive structure, accountability, and practical habit development.
The DNA Fitness Performance method is built around the belief that:
Every person has a unique blueprint — and their training should reflect it.
This program goes far beyond exercise. It combines strength + conditioning + mobility + nutrition + mindset coaching, delivered with clarity and measurable progress so each client can see and feel transformation happening.
What Defines My Coaching Approach
I bring not only technical expertise but also leadership, strategic planning, and long-term development principles learned through managing and coaching in world-class fitness environments in both Dubai and the United States.
Clients can expect:
✔ Personalized program design — not templates
✔ Goal-driven progression and performance tracking
✔ Education, not just instruction
✔ Accountability that drives consistency
✔ A supportive, professional partnership focused on results
I don’t promise shortcuts — I promise a structured path to success, designed to help you evolve physically, mentally, and confidently.
My Commitment
I am dedicated to every client’s journey as if it were my own. The mission is not just to improve fitness, but to elevate health, mindset, and personal possibility.
At DNA Fitness Performance, this is not simply training.
This is transformation — built with purpose, driven by results, and designed for life.
